One of the most common questions we get at mobilelyft: "Should I buy an iPhone or Samsung if I plan to sell it later?" The answer, based on our transaction data, is nuanced but clear.
Depreciation After 1 Year
On average, iPhones retain 65–70% of their launch price after 12 months in Pakistan. Samsung flagships (S-series) retain about 50–55%, and mid-range Samsung models retain 40–45%.
iPhones consistently outperform Samsung in 1-year resale across all price tiers.
Why iPhones Hold Value Better
- iOS software updates for 5–6 years keep older iPhones "current"
- Strong brand perception and aspirational demand in Pakistan
- Limited supply compared to Android — Apple controls pricing tightly
- International grey market keeps demand high
When Samsung Wins
- Samsung Galaxy Z Fold/Flip series hold value well due to novelty
- New Samsung models launch at lower prices than iPhones, giving better total-cost-of-ownership
- Samsung camera reputation drives sustained demand in the enthusiast market
Our Recommendation
If resale value is your top priority, buy Apple. If you want the best specs-per-rupee and can absorb higher depreciation, Samsung S-series offers excellent value for your daily use.
An iPhone 14 bought at PKR 200,000 will sell for PKR 130,000–140,000 after a year. A Samsung S23 at the same price fetches PKR 100,000–110,000.
— mobilelyft Resale Index 2025